Intuit Buys Elastic Intelligence, Will Use Connection Cloud To Help SMEs Build Apps

21 Jun

TechCrunch

Some consolidation in the area of cloud services for enterprises: Intuit, the business services company that targets SMEs, is buyingElastic Intelligence, creators of Connection Cloud, a product that helps SMEs create DIY cloud-based apps. Financial terms of the deal were not disclosed.

Elastic Intelligence was founded by Roger Sippl, the serial entrepreneur who also founded Informix (sold to IBM for $1 billion), Vantive (now a part of Oracle) and Visigenic. He’s also an investor in IFTTT, among other things. Sippl is joining Intuit as part of the deal.

Intuit says that it plans to integrate the Connection Cloud technology with Intuit QuickBase, its web database software platform. The idea, says Sippl, will be to attract more SMBs to the platform with the promise that apps will be easy for them to develop, “without the need for expensive developers or complex API programming.”

Indeed, this move underscores…

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