Indian Streaming Music Service Dhingana Launches Ad-Free Paid Subscriptions

10 Jul

TechCrunch

Dhingana, a streaming music service for Indian and Bollywood tunes, announced today that it is launching Dhingana Gold, its first subscription service for iOS and the second part of its monetization model.

Gold subscriptions, which cost $1.99 a month and are available as an in-app purchase within Dhingana’s free iOS app, include premium features such as ad-free service, the ability to download and sync unlimited songs across up to two devices and access to streaming music in high-definition quality up to 320 kbps.

Dhingana is not currently releasing updated user statistics, but as of October 2012 it had 15 million monthly active visitors, with 40 percent of those visitors located outside of India. The music service launched in 2007 and spent its first few years building its content and user base before taking the first step toward monetization with the launch of its advertising platform in August 2012…

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